Rebuilding My Design Portfolio to Book Bigger Projects

Why I’m changing it and the exact structure I’m using now.

This isn’t a polished case study or a finished launch. It’s me, in real time, re-building the way I present my work.

At ByAriel, we’re chasing bigger opportunities - which means our portfolio has to grow up, too. I’m cutting old projects, restructuring every page, and building case studies that feel more like immersive brand worlds than static galleries.

In this post, I’ll show you exactly what’s changing in my process - from the way I write project intros to the mockups and resources I’m using to bring each page to life.

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• How we’re using our portfolio as our best tool for booking bigger projects

• The exact structure I’m using for my new ByAriel portfolio pages

• How I decide what to cut, what to keep, and what to feature more of

• A section-by-section breakdown (hero, project intro, vision, brand system, final wrap)

• My favorite mockup + stock photo resources for making your portfolio feel more elevated