Creative Pricing Q&A: What to Charge, How to Structure It, and What Actually Works

The answers the industry gatekeeps: what clients actually pay for design, and how to charge it.

Pricing is one of the most confusing, frustrating, anxiety-inducing parts of being a creative service provider. It’s this elusive, industry-kept secret that’s really hard to find clear answers about.

When I first started out, I would’ve killed to sit across from someone a few years ahead of me and just ask things like How much do you charge? What feels like “too much”? What should be included?

So today, I’m pulling back the curtain and answering all your pricing questions.

Including…

• What kind of design services do people want to pay for?

• How much can I charge?

• Should I charge hourly or by project?

• Should I work for free in the beginning to build my portfolio?

• How much experience do I need before I can charge more?

• How do I make more money without raising my prices?

• How do I keep clients from asking me to lower my rates?

• Should I offer payment plans?

• Should I display my prices publicly?

• What if clients can’t afford me?

• And inside look at exactly how much do we (ByAriel) charge

🔓 Become a paid subscriber to unlock answers every single one of these questions - with real numbers, examples from our own pricing strategy at ByAriel, and the no-bs answers I wish someone had handed me years ago.