The Time I Accidentally Branded a Cult

You know that moment halfway through a project when you realize your client might be…the leader of a cult? Cause same.

It started out like any dream client project - the kind that feels like an exciting creative opportunity. The client attended one of my live workshops for designers, reached out shortly after, and the synergy felt electric. She was launching something big. Our quote matched her budget. She was warm, charming, and had that magnetic personality that makes you feel like you’ve known them for years.

I wanted in.

Little did I know, she didn’t just want a brand. She wanted to be a spiritual leader with her own doctrine…and she expected us to design the gospel.

What happened next nearly burned my team to the ground, wrecked my confidence as a creative, and made me doubt myself as a leader.

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